PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations.

@inproceedings{he-2026-plum, author = {Ruining He and Lukasz Heldt and Lichan Hong and Raghunandan H. Keshavan and Shifan Mao and Nikhil Mehta and Zhengyang Su and Alicia Tsai and Yueqi Wang and Shao-Chuan Wang and Xinyang Yi and Lexi Baugher and Baykal Cakici and Ed H. Chi and Cristos Goodrow and Ningren Han and He Ma and R\'{o}mer Rosales and Abby Van Soest and Devansh Tandon and Su-Lin Wu and Weilong Yang and Yilin Zheng}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{PLUM: Adapting Pre-trained Language Models for Industrial-scale Generative Recommendations}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {8093--8104}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792802}, doi = {https://doi.org/10.1145/3774904.3792802} }