Post-click conversion modeling and analysis for non-guaranteed delivery display advertising.

@inproceedings{rosales-2012-postclick, author = {R\'{o}mer Rosales and Haibin Cheng and Eren Manavoglu}, editor = {Eytan Adar and Jaime Teevan and Eugene Agichtein and Yoelle Maarek}, title = {{Post-click conversion modeling and analysis for non-guaranteed delivery display advertising}}, booktitle = {{Proceedings of the Fifth International Conference on Web Search and Web Data Mining, WSDM 2012, Seattle, WA, USA, February 8-12, 2012}}, pages = {293--302}, publisher = {ACM}, year = {2012}, url = {https://doi.org/10.1145/2124295.2124333}, doi = {https://doi.org/10.1145/2124295.2124333} }