An empirical analysis of sponsored search performance in search engine advertising.

@inproceedings{ghose-2008-empirical, author = {Anindya Ghose and Sha Yang}, editor = {Marc Najork and Andrei Z. Broder and Soumen Chakrabarti}, title = {{An empirical analysis of sponsored search performance in search engine advertising}}, booktitle = {{Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, Palo Alto, California, USA, February 11-12, 2008}}, pages = {241--250}, publisher = {ACM}, year = {2008}, url = {https://doi.org/10.1145/1341531.1341563}, doi = {https://doi.org/10.1145/1341531.1341563} }