IR
Anthology
Community
Sha
Yang
2008
doi
dblp
An empirical analysis of sponsored search performance in search engine advertising.
Anindya Ghose
|
Sha Yang
Proceedings of the International Conference on Web Search and Web Data Mining, WSDM 2008, Palo Alto, California, USA, February 11-12, 2008
doi
dblp
Analyzing search engine advertising: firm behavior and cross-selling in electronic markets.
Anindya Ghose
|
Sha Yang
Proceedings of the 17th International Conference on World Wide Web, WWW 2008, Beijing, China, April 21-25, 2008