SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta.

@inproceedings{huang-2023-socraft, author = {Alfred Huang and Qi Yang and Sergey I. Nikolenko and Marlo Ongpin and Ilia Gossoudarev and Ngoc Yen Duong and Kirill Lepikhin and Sergey Vishnyakov and Yu-Yi Chu-Farseeva and Aleksandr Farseev}, editor = {Tat-Seng Chua and Hady Wirawan Lauw and Luo Si and Evimaria Terzi and Panayiotis Tsaparas}, title = {{SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta}}, booktitle = {{Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023}}, pages = {1132--1135}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3539597.3573032}, doi = {https://doi.org/10.1145/3539597.3573032} }