Marlo Ongpin

2025

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Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.
Qi Yang|Aleksandr Farseev|Marlo Ongpin|Alfred Huang|Yu-Yi Chu-Farseeva|Da-Min You|Kirill Lepikhin|Sergey I. Nikolenko
ACM Transactions on Information Systems (TOIS) 2025 Volume 43 Issue 5
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SOEX: Explainable AI for Competitor Communications Analytics.
Aleksandr Farseev|Sergey I. Nikolenko|Qi Yang|Kirill Lepikhin|Da-Min You|Yu-Yi Chu-Farseeva|Ilia Gossoudarev|Marlo Ongpin
Companion Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025 - 2 May 2025

2023

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SoCraft: Advertiser-level Predictive Scoring for Creative Performance on Meta.
Alfred Huang|Qi Yang|Sergey I. Nikolenko|Marlo Ongpin|Ilia Gossoudarev|Ngoc Yen Duong|Kirill Lepikhin|Sergey Vishnyakov|Yu-Yi Chu-Farseeva|Aleksandr Farseev
Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023.