Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing.
Qi Yang|Aleksandr Farseev|Marlo Ongpin|Alfred Huang|Yu-Yi Chu-Farseeva|Da-Min You|Kirill Lepikhin|Sergey I. Nikolenko
| Anthology ID: | DBLP:journals/tois/YangFOHCYLN25 |
|---|---|
| Year: | 2025 |
| Venue: | ACM Transactions on Information Systems (TOIS) |
| Pages: | 116:1-116:31 |
| URL: | https://doi.org/10.1145/3725885 |
| DOI: | https://doi.org/10.1145/3725885 |
| DBLP: | journals/tois/YangFOHCYLN25 |
| BibTeX: |
@article{yang-2025-fusing,
author = {Qi Yang and
Aleksandr Farseev and
Marlo Ongpin and
Alfred Huang and
Yu-Yi Chu-Farseeva and
Da-Min You and
Kirill Lepikhin and
Sergey I. Nikolenko},
title = {{Fusing Predictive and Large Language Models for Actionable Recommendations in Creative Marketing}},
journal = {ACM Transactions on Information Systems (TOIS)},
volume = {43},
number = {5},
pages = {116:1--116:31},
year = {2025},
url = {https://doi.org/10.1145/3725885},
doi = {https://doi.org/10.1145/3725885}
}