Efficient online ad serving in a display advertising exchange.
Kevin J. Lang|Joaquin Delgado|Dongming Jiang|Bhaskar Ghosh|Shirshanka Das|Amita Gajewar|Swaroop Jagadish|Arathi Seshan|Chavdar Botev|Michael Ortega-Binderberger|Sunil Nagaraj|Raymie Stata
| Anthology ID: | DBLP:conf/wsdm/LangDJGDGJSBBNS11 |
|---|---|
| Volume: | Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011 |
| Year: | 2011 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 307-316 |
| URL: | https://doi.org/10.1145/1935826.1935879 |
| DOI: | https://doi.org/10.1145/1935826.1935879 |
| DBLP: | conf/wsdm/LangDJGDGJSBBNS11 |
| BibTeX: |
@inproceedings{lang-2011-efficient,
author = {Kevin J. Lang and
Joaquin Delgado and
Dongming Jiang and
Bhaskar Ghosh and
Shirshanka Das and
Amita Gajewar and
Swaroop Jagadish and
Arathi Seshan and
Chavdar Botev and
Michael Ortega-Binderberger and
Sunil Nagaraj and
Raymie Stata},
editor = {Irwin King and
Wolfgang Nejdl and
Hang Li},
title = {{Efficient online ad serving in a display advertising exchange}},
booktitle = {{Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011}},
pages = {307--316},
publisher = {ACM},
year = {2011},
url = {https://doi.org/10.1145/1935826.1935879},
doi = {https://doi.org/10.1145/1935826.1935879}
}