Arathi Seshan

2011

doi dblp
Efficient online ad serving in a display advertising exchange.
Kevin J. Lang|Joaquin Delgado|Dongming Jiang|Bhaskar Ghosh|Shirshanka Das|Amita Gajewar|Swaroop Jagadish|Arathi Seshan|Chavdar Botev|Michael Ortega-Binderberger|Sunil Nagaraj|Raymie Stata
Proceedings of the Forth International Conference on Web Search and Web Data Mining, WSDM 2011, Hong Kong, China, February 9-12, 2011