Real-Time Bidding: A New Frontier of Computational Advertising Research.

@inproceedings{wang-2015-realtime, author = {Jun Wang and Shuai Yuan}, editor = {Xueqi Cheng and Hang Li and Evgeniy Gabrilovich and Jie Tang}, title = {{Real-Time Bidding: A New Frontier of Computational Advertising Research}}, booktitle = {{Proceedings of the Eighth ACM International Conference on Web Search and Data Mining, WSDM 2015, Shanghai, China, February 2-6, 2015}}, pages = {415--416}, publisher = {ACM}, year = {2015}, url = {https://doi.org/10.1145/2684822.2697041}, doi = {https://doi.org/10.1145/2684822.2697041} }