Measuring the effectiveness of display advertising: a time series approach.

@inproceedings{barajas-2011-measuring, author = {Joel Barajas and Ram Akella and Marius Holtan and Jaimie Kwon and Brad Null}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {{Measuring the effectiveness of display advertising: a time series approach}}, booktitle = {{Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011 (Companion Volume)}}, pages = {7--8}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1963192.1963197}, doi = {https://doi.org/10.1145/1963192.1963197} }