Adaptive bidding for display advertising.
Arpita Ghosh|Benjamin I. P. Rubinstein|Sergei Vassilvitskii|Martin Zinkevich
| Anthology ID: | DBLP:conf/www/GhoshRVZ09 |
|---|---|
| Volume: | Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009 |
| Year: | 2009 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 251-260 |
| URL: | https://doi.org/10.1145/1526709.1526744 |
| DOI: | https://doi.org/10.1145/1526709.1526744 |
| DBLP: | conf/www/GhoshRVZ09 |
| BibTeX: |
@inproceedings{ghosh-2009-adaptive,
author = {Arpita Ghosh and
Benjamin I. P. Rubinstein and
Sergei Vassilvitskii and
Martin Zinkevich},
editor = {Juan Quemada and
Gonzalo Le\'{o}n and
Yoelle Maarek and
Wolfgang Nejdl},
title = {{Adaptive bidding for display advertising}},
booktitle = {{Proceedings of the 18th International Conference on World Wide Web, WWW 2009, Madrid, Spain, April 20-24, 2009}},
pages = {251--260},
publisher = {ACM},
year = {2009},
url = {https://doi.org/10.1145/1526709.1526744},
doi = {https://doi.org/10.1145/1526709.1526744}
}