Brand awareness and the evaluation of search results.

@inproceedings{jansen-2007-brand, author = {Bernard J. Jansen and Mimi Zhang and Ying Zhang}, editor = {Carey L. Williamson and Mary Ellen Zurko and Peter F. Patel-Schneider and Prashant J. Shenoy}, title = {{Brand awareness and the evaluation of search results}}, booktitle = {{Proceedings of the 16th International Conference on World Wide Web, WWW 2007, Banff, Alberta, Canada, May 8-12, 2007}}, pages = {1139--1140}, publisher = {ACM}, year = {2007}, url = {https://doi.org/10.1145/1242572.1242734}, doi = {https://doi.org/10.1145/1242572.1242734} }