Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising.

@inproceedings{lewis-2011-everywhere, author = {Randall A. Lewis and Justin M. Rao and David H. Reiley}, editor = {Sadagopan Srinivasan and Krithi Ramamritham and Arun Kumar and M. P. Ravindra and Elisa Bertino and Ravi Kumar}, title = {{Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising}}, booktitle = {{Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011}}, pages = {157--166}, publisher = {ACM}, year = {2011}, url = {https://doi.org/10.1145/1963405.1963431}, doi = {https://doi.org/10.1145/1963405.1963431} }