David H. Reiley

2011

doi dblp

Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising.

Randall A. Lewis|Justin M. Rao|David H. Reiley

Proceedings of the 20th International Conference on World Wide Web, WWW 2011, Hyderabad, India, March 28 - April 1, 2011