Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World.

@inproceedings{ni-2023-ad, author = {Bonan Ni and Xun Wang and Qi Zhang and Pingzhong Tang and Zhourong Chen and Tianjiu Yin and Liangni Lu and Xiaobing Liu and Kewu Sun and Zhe Ma}, editor = {Ying Ding and Jie Tang and Juan F. Sequeda and Lora Aroyo and Carlos Castillo and Geert-Jan Houben}, title = {{Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World}}, booktitle = {{Proceedings of the ACM Web Conference 2023, WWW 2023, Austin, TX, USA, 30 April 2023 - 4 May 2023}}, pages = {3417--3427}, publisher = {ACM}, year = {2023}, url = {https://doi.org/10.1145/3543507.3583230}, doi = {https://doi.org/10.1145/3543507.3583230} }