Zhe Ma

2023

doi dblp
Ad Auction Design with Coupon-Dependent Conversion Rate in the Auto-bidding World.
Bonan Ni|Xun Wang|Qi Zhang|Pingzhong Tang|Zhourong Chen|Tianjiu Yin|Liangni Lu|Xiaobing Liu|Kewu Sun|Zhe Ma
Proceedings of the ACM Web Conference 2023, WWW 2023, Austin, TX, USA, 30 April 2023 - 4 May 2023