Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising.

@inproceedings{pan-2018-fieldweighted, author = {Junwei Pan and Jian Xu and Alfonso Lobos Ruiz and Wenliang Zhao and Shengjun Pan and Yu Sun and Quan Lu}, editor = {Pierre-Antoine Champin and Fabien Gandon and Mounia Lalmas-Roelleke and Panagiotis G. Ipeirotis}, title = {{Field-weighted Factorization Machines for Click-Through Rate Prediction in Display Advertising}}, booktitle = {{Proceedings of the 2018 World Wide Web Conference on World Wide Web, WWW 2018, Lyon, France, April 23-27, 2018}}, pages = {1349--1357}, publisher = {ACM}, year = {2018}, url = {https://doi.org/10.1145/3178876.3186040}, doi = {https://doi.org/10.1145/3178876.3186040} }