Smart marketing or bait & switch: competitors' brands as keywords in online advertising.

@inproceedings{rosso-2010-smart, author = {Mark A. Rosso and Bernard J. Jansen}, editor = {Katsumi Tanaka and Xiaofang Zhou and Min Zhang and Adam Jatowt}, title = {{Smart marketing or bait & switch: competitors' brands as keywords in online advertising}}, booktitle = {{Proceedings of the 4th ACM Workshop on Information Credibility on the Web, WICOW 2010, Raleigh, North Carolina, USA, April 27, 2010}}, pages = {27--34}, publisher = {ACM}, year = {2010}, url = {https://doi.org/10.1145/1772938.1772946}, doi = {https://doi.org/10.1145/1772938.1772946} }