IR
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Mark A.
Rosso
2010
doi
dblp
Smart marketing or bait & switch: competitors' brands as keywords in online advertising.
Mark A. Rosso
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Bernard J. Jansen
Proceedings of the 4th ACM Workshop on Information Credibility on the Web, WICOW 2010, Raleigh, North Carolina, USA, April 27, 2010
2008
doi
dblp
User-based identification of Web genres.
Mark A. Rosso
Journal of the Association for Information Science and Technology (JASIST) 2008 Volume 59 Issue 7