To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement.

@inproceedings{zhao-2020-tough, author = {Shuai Zhao and Achir Kalra and Cristian Borcea and Yi Chen}, editor = {Yennun Huang and Irwin King and Tie-Yan Liu and Maarten van Steen}, title = {{To be Tough or Soft: Measuring the Impact of Counter-Ad-blocking Strategies on User Engagement}}, booktitle = {{WWW '20: The Web Conference 2020, Taipei, Taiwan, April 20-24, 2020}}, pages = {2690--2696}, publisher = {ACM / IW3C2}, year = {2020}, url = {https://doi.org/10.1145/3366423.3380025}, doi = {https://doi.org/10.1145/3366423.3380025} }