Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting.
Jun Wang|Weinan Zhang|Shuai Yuan
| Anthology ID: | DBLP:journals/ftir/WangZY17 |
|---|---|
| Year: | 2017 |
| Venue: | Foundations and Trends in Information Retrieval |
| Pages: | 297-435 |
| URL: | https://doi.org/10.1561/1500000049 |
| DOI: | https://doi.org/10.1561/1500000049 |
| DBLP: | journals/ftir/WangZY17 |
| BibTeX: |
@article{wang-2017-display,
author = {Jun Wang and
Weinan Zhang and
Shuai Yuan},
title = {{Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting}},
journal = {Foundations and Trends in Information Retrieval},
volume = {11},
number = {4-5},
pages = {297--435},
year = {2017},
url = {https://doi.org/10.1561/1500000049},
doi = {https://doi.org/10.1561/1500000049}
}