Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.

@article{hung-2023-enhancing, author = {Chih-Lung Hung and Jen-Her Wu and Pei-Yu Chen and Xiaoyu Xu and Wan-Ling Hsu and Li-Min Lin and Ming-Che Hsieh}, title = {{Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process}}, journal = {Information Processing and Management}, volume = {60}, number = {4}, pages = {103379}, year = {2023}, url = {https://doi.org/10.1016/J.IPM.2023.103379}, doi = {https://doi.org/10.1016/J.IPM.2023.103379} }