Jen-Her Wu

2025

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Drivers of consumer group participation in an online shopping event: Alibaba's singles' day.
Jen-Her Wu|Qi Li|Lifang Peng|Simon Robinson|Yi-Cheng Chen
Information Processing and Management 2025 Volume 62 Issue 3

2023

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Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
Chih-Lung Hung|Jen-Her Wu|Pei-Yu Chen|Xiaoyu Xu|Wan-Ling Hsu|Li-Min Lin|Ming-Che Hsieh
Information Processing and Management 2023 Volume 60 Issue 4