Drivers of consumer group participation in an online shopping event: Alibaba's singles' day.

Jen-Her Wu|Qi Li|Lifang Peng|Simon Robinson|Yi-Cheng Chen


Anthology ID:DBLP:journals/ipm/WuLPRC25
Year:2025
Venue:Information Processing and Management
Pages:104067
URL:https://doi.org/10.1016/J.IPM.2025.104067
DOI:https://doi.org/10.1016/J.IPM.2025.104067
DBLP:journals/ipm/WuLPRC25
BibTeX:
@article{wu-2025-drivers, author = {Jen-Her Wu and Qi Li and Lifang Peng and Simon Robinson and Yi-Cheng Chen}, title = {{Drivers of consumer group participation in an online shopping event: Alibaba's singles' day}}, journal = {Information Processing and Management}, volume = {62}, number = {3}, pages = {104067}, year = {2025}, url = {https://doi.org/10.1016/J.IPM.2025.104067}, doi = {https://doi.org/10.1016/J.IPM.2025.104067} }