How far is reality from vision: An online data-driven method for brand image assessment and maintenance.

Xiaoyan Jiang|Jie Lin|Chao Wang|Lixin Zhou


Anthology ID:DBLP:journals/ipm/JiangLWZ24
Year:2024
Venue:Information Processing and Management
Pages:103769
URL:https://doi.org/10.1016/J.IPM.2024.103769
DOI:https://doi.org/10.1016/J.IPM.2024.103769
DBLP:journals/ipm/JiangLWZ24
BibTeX:
@article{jiang-2024-far, author = {Xiaoyan Jiang and Jie Lin and Chao Wang and Lixin Zhou}, title = {{How far is reality from vision: An online data-driven method for brand image assessment and maintenance}}, journal = {Information Processing and Management}, volume = {61}, number = {5}, pages = {103769}, year = {2024}, url = {https://doi.org/10.1016/J.IPM.2024.103769}, doi = {https://doi.org/10.1016/J.IPM.2024.103769} }