Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions.
| Anthology ID: | DBLP:journals/ipm/XueYZ26 |
|---|---|
| Year: | 2026 |
| Venue: | Information Processing and Management |
| Pages: | 104450 |
| URL: | https://doi.org/10.1016/J.IPM.2025.104450 |
| DOI: | https://doi.org/10.1016/J.IPM.2025.104450 |
| DBLP: | journals/ipm/XueYZ26 |
| BibTeX: |
@article{xue-2026-conversion,
author = {Tao Xue and
Yanwu Yang and
Panyu Zhai},
title = {{Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions}},
journal = {Information Processing and Management},
volume = {63},
number = {2},
pages = {104450},
year = {2026},
url = {https://doi.org/10.1016/J.IPM.2025.104450},
doi = {https://doi.org/10.1016/J.IPM.2025.104450}
}