Panyu Zhai

2026

doi dblp
Periodic Graph Neural Networks for Click-Through Rate Prediction in Online Advertising.
Panyu Zhai|Yanwu Yang|Chunjie Zhang
ACM Transactions on Information Systems (TOIS) 2026 Volume 44 Issue 1
doi dblp
Conversion rate prediction in online advertising: modeling techniques, performance evaluation and future directions.
Tao Xue|Yanwu Yang|Panyu Zhai
Information Processing and Management 2026 Volume 63 Issue 2

2023

doi dblp
Causality-based CTR prediction using graph neural networks.
Panyu Zhai|Yanwu Yang|Chunjie Zhang
Information Processing and Management 2023 Volume 60 Issue 1

2022

doi dblp
Click-through rate prediction in online advertising: A literature review.
Yanwu Yang|Panyu Zhai
Information Processing and Management 2022 Volume 59 Issue 2