Click-through rate prediction in online advertising: A literature review.
| Anthology ID: | DBLP:journals/ipm/YangZ22 |
|---|---|
| Year: | 2022 |
| Venue: | Information Processing and Management |
| Pages: | 102853 |
| URL: | https://doi.org/10.1016/J.IPM.2021.102853 |
| DOI: | https://doi.org/10.1016/J.IPM.2021.102853 |
| DBLP: | journals/ipm/YangZ22 |
| BibTeX: |
@article{yang-2022-clickthrough,
author = {Yanwu Yang and
Panyu Zhai},
title = {{Click-through rate prediction in online advertising: A literature review}},
journal = {Information Processing and Management},
volume = {59},
number = {2},
pages = {102853},
year = {2022},
url = {https://doi.org/10.1016/J.IPM.2021.102853},
doi = {https://doi.org/10.1016/J.IPM.2021.102853}
}