Peiyu Chen

2023

doi dblp
Enhancing healthcare services and brand engagement through social media marketing: Integration of Kotler's 5A framework with IDEA process.
Chih-Lung Hung|Jen-Her Wu|Pei-Yu Chen|Xiaoyu Xu|Wan-Ling Hsu|Li-Min Lin|Ming-Che Hsieh
Information Processing and Management 2023 Volume 60 Issue 4