Zida Cheng

2026

doi dblp
Multi-Branch Cooperation Networks for Enhanced Click-Through Rate Prediction in Large-Scale E-Commerce Search.
Xu Chen|Zida Cheng|Shuai Xiao|Chen Ju|Xiaoming Liu|Jinsong Lan|Xiaoyong Zhu|Bo Zheng
Companion Proceedings of the ACM Web Conference 2026, WWW Companion 2026, Dubai, United Arab Emirates, 29 June 2026 - 3 July 2026

2024

doi dblp
Enhancing Cross-Domain Click-Through Rate Prediction via Explicit Feature Augmentation.
Xu Chen|Zida Cheng|Jiangchao Yao|Chen Ju|Weilin Huang|Jinsong Lan|Xiaoyi Zeng|Shuai Xiao
Companion Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, Singapore, May 13-17, 2024