Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.

Zhilin Zhang|Xiangyu Liu|Zhenzhe Zheng|Chenrui Zhang|Miao Xu|Junwei Pan|Chuan Yu|Fan Wu|Jian Xu|Kun Gai


Anthology ID:DBLP:conf/wsdm/ZhangLZZXPYWXG21
Volume:WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021
Year:2021
Venue:Web Search and Data Mining (WSDM)
Publisher:ACM
Pages:993-1001
URL:https://doi.org/10.1145/3437963.3441771
DOI:https://doi.org/10.1145/3437963.3441771
DBLP:conf/wsdm/ZhangLZZXPYWXG21
BibTeX:
@inproceedings{zhang-2021-optimizing, author = {Zhilin Zhang and Xiangyu Liu and Zhenzhe Zheng and Chenrui Zhang and Miao Xu and Junwei Pan and Chuan Yu and Fan Wu and Jian Xu and Kun Gai}, editor = {Liane Lewin-Eytan and David Carmel and Elad Yom-Tov and Eugene Agichtein and Evgeniy Gabrilovich}, title = {{Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising}}, booktitle = {{WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021}}, pages = {993--1001}, publisher = {ACM}, year = {2021}, url = {https://doi.org/10.1145/3437963.3441771}, doi = {https://doi.org/10.1145/3437963.3441771} }