Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.
Zhilin Zhang|Xiangyu Liu|Zhenzhe Zheng|Chenrui Zhang|Miao Xu|Junwei Pan|Chuan Yu|Fan Wu|Jian Xu|Kun Gai
| Anthology ID: | DBLP:conf/wsdm/ZhangLZZXPYWXG21 |
|---|---|
| Volume: | WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021 |
| Year: | 2021 |
| Venue: | Web Search and Data Mining (WSDM) |
| Publisher: | ACM |
| Pages: | 993-1001 |
| URL: | https://doi.org/10.1145/3437963.3441771 |
| DOI: | https://doi.org/10.1145/3437963.3441771 |
| DBLP: | conf/wsdm/ZhangLZZXPYWXG21 |
| BibTeX: |
@inproceedings{zhang-2021-optimizing,
author = {Zhilin Zhang and
Xiangyu Liu and
Zhenzhe Zheng and
Chenrui Zhang and
Miao Xu and
Junwei Pan and
Chuan Yu and
Fan Wu and
Jian Xu and
Kun Gai},
editor = {Liane Lewin-Eytan and
David Carmel and
Elad Yom-Tov and
Eugene Agichtein and
Evgeniy Gabrilovich},
title = {{Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising}},
booktitle = {{WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021}},
pages = {993--1001},
publisher = {ACM},
year = {2021},
url = {https://doi.org/10.1145/3437963.3441771},
doi = {https://doi.org/10.1145/3437963.3441771}
}