Chuan Yu

2026

GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms.

Yuejia Dou|Shuai Dou|Yuchao Ma|Bingzhe Wang|Tianyu Wang|Zhilin Zhang|Chuan Yu|Jian Xu|Qi Qi

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

Automated Deterministic Auction Design with Objective Decomposition.

Zhijian Duan|Haoran Sun|Yichong Xia|Siqiang Wang|Zhilin Zhang|Chuan Yu|Jian Xu|Xiaotie Deng

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

DARA: Few-shot Budget Allocation in Online Advertising via In-Context Decision Making with RL-Finetuned LLMs.

Mingxuan Song|Yusen Huo|Bohan Zhou|Shenglin Yin|Zhen Xiao|Jieyi Long|Zhilin Zhang|Chuan Yu

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

Marketing Hosting: From Fixed to Endogenous Budgets.

Bingzhe Wang|Tianyu Wang|Qi Qi|Xiaoxuan Deng|Zhilin Zhang|Chuan Yu

Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

2025

Learning against Non-credible Second-Price Auctions.

Qian Wang|Xuanzhi Xia|Zongjun Yang|Xiaotie Deng|Yuqing Kong|Zhilin Zhang|Liang Wang|Chuan Yu|Jian Xu|Bo Zheng

Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025- 2 May 2025

2024

Trajectory-wise Iterative Reinforcement Learning Framework for Auto-bidding.

Haoming Li|Yusen Huo|Shuai Dou|Zhenzhe Zheng|Zhilin Zhang|Chuan Yu|Jian Xu|Fan Wu

Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, May 13-17, 2024

Ad vs Organic: Revisiting Incentive Compatible Mechanism Design in E-commerce Platforms.

Ningyuan Li|Yunxuan Ma|Yang Zhao|Qian Wang|Zhilin Zhang|Chuan Yu|Jian Xu|Bo Zheng|Xiaotie Deng

Proceedings of the ACM on Web Conference 2024, WWW 2024, Singapore, May 13-17, 2024

2023

MEBS: Multi-task End-to-end Bid Shading for Multi-slot Display Advertising.

Zhen Gong|Lvyin Niu|Yang Zhao|Miao Xu|Haoqi Zhang|Zhenzhe Zheng|Zhilin Zhang|Rongquan Bai|Chuan Yu|Jian Xu|Bo Zheng|Fan Wu

Proceedings of the 32nd ACM International Conference on Information and Knowledge Management, CIKM 2023, Birmingham, United Kingdom, October 21-25, 2023

Boosting Advertising Space: Designing Ad Auctions for Augment Advertising.

Yangsu Liu|Dagui Chen|Zhenzhe Zheng|Zhilin Zhang|Chuan Yu|Fan Wu|Guihai Chen

Proceedings of the Sixteenth ACM International Conference on Web Search and Data Mining, WSDM 2023, Singapore, 27 February 2023 - 3 March 2023.

2022

Hierarchically Constrained Adaptive Ad Exposure in Feeds.

Dagui Chen|Qi Yan|Chunjie Chen|Zhenzhe Zheng|Yangsu Liu|Zhenjia Ma|Chuan Yu|Jian Xu|Bo Zheng

Proceedings of the 31st ACM International Conference on Information & Knowledge Management, Atlanta, GA, USA, October 17-21, 2022

A Cooperative-Competitive Multi-Agent Framework for Auto-bidding in Online Advertising.

Chao Wen|Miao Xu|Zhilin Zhang|Zhenzhe Zheng|Yuhui Wang|Xiangyu Liu|Yu Rong|Dong Xie|Xiaoyang Tan|Chuan Yu|Jian Xu|Fan Wu|Guihai Chen|Xiaoqiang Zhu|Bo Zheng

WSDM '22: The Fifteenth ACM International Conference on Web Search and Data Mining, Virtual Event / Tempe, AZ, USA, February 21 - 25, 2022

MBCT: Tree-Based Feature-Aware Binning for Individual Uncertainty Calibration.

Siguang Huang|Yunli Wang|Lili Mou|Huayue Zhang|Han Zhu|Chuan Yu|Bo Zheng

WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022

On Designing a Two-stage Auction for Online Advertising.

Yiqing Wang|Xiangyu Liu|Zhenzhe Zheng|Zhilin Zhang|Miao Xu|Chuan Yu|Fan Wu

WWW '22: The ACM Web Conference 2022, Virtual Event, Lyon, France, April 25 - 29, 2022

2021

Optimizing Multiple Performance Metrics with Deep GSP Auctions for E-commerce Advertising.

Zhilin Zhang|Xiangyu Liu|Zhenzhe Zheng|Chenrui Zhang|Miao Xu|Junwei Pan|Chuan Yu|Fan Wu|Jian Xu|Kun Gai

WSDM '21, The Fourteenth ACM International Conference on Web Search and Data Mining, Virtual Event, Israel, March 8-12, 2021

2020

Learning to Infer User Hidden States for Online Sequential Advertising.

Zhaoqing Peng|Junqi Jin|Lan Luo|Yaodong Yang|Rui Luo|Jun Wang|Weinan Zhang|Haiyang Xu|Miao Xu|Chuan Yu|Tiejian Luo|Han Li|Jian Xu|Kun Gai

CIKM '20: The 29th ACM International Conference on Information and Knowledge Management, Virtual Event, Ireland, October 19-23, 2020

2019

Learning to Advertise for Organic Traffic Maximization in E-Commerce Product Feeds.

Dagui Chen|Junqi Jin|Weinan Zhang|Fei Pan|Lvyin Niu|Chuan Yu|Jun Wang|Han Li|Jian Xu|Kun Gai

Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019.

Learning Adaptive Display Exposure for Real-Time Advertising.

Weixun Wang|Junqi Jin|Jianye Hao|Chunjie Chen|Chuan Yu|Weinan Zhang|Jun Wang|Xiaotian Hao|Yixi Wang|Han Li|Jian Xu|Kun Gai

Proceedings of the 28th ACM International Conference on Information and Knowledge Management, CIKM 2019, Beijing, China, November 3-7, 2019.