Yuchao Ma

2026

doi dblp
GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms.
Yuejia Dou|Shuai Dou|Yuchao Ma|Bingzhe Wang|Tianyu Wang|Zhilin Zhang|Chuan Yu|Jian Xu|Qi Qi
Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026.

2025

doi dblp
A Context-Aware Framework for Integrating Ad Auctions and Recommendations.
Yuchao Ma|Weian Li|Yuejia Dou|Zhiyuan Su|Changyuan Yu|Qi Qi
Proceedings of the ACM on Web Conference 2025, WWW 2025, Sydney, NSW, Australia, 28 April 2025- 2 May 2025