GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms.

@inproceedings{dou-2026-gam, author = {Yuejia Dou and Shuai Dou and Yuchao Ma and Bingzhe Wang and Tianyu Wang and Zhilin Zhang and Chuan Yu and Jian Xu and Qi Qi}, editor = {Hakim Hacid and Yoelle Maarek and Francesco Bonchi and Ido Guy and Emine Yilmaz}, title = {{GAM: A Generative Auto-Marketing Framework in Online E-commerce Platforms}}, booktitle = {{Proceedings of the ACM Web Conference 2026, WWW 2026, Dubai, United Arab Emirates, originally scheduled for April 13-17, 2026, rescheduled for June 29 - July 3, 2026}}, pages = {7979--7988}, publisher = {ACM}, year = {2026}, url = {https://doi.org/10.1145/3774904.3792805}, doi = {https://doi.org/10.1145/3774904.3792805} }