Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models.
Elisa Claire Alemán Carreón|Hirofumi Nonaka|Asahi Hentona|Hirochika Yamashiro
| Anthology ID: | DBLP:journals/ipm/CarreonNHY19 |
|---|---|
| Year: | 2019 |
| Venue: | Information Processing and Management |
| Pages: | 1339-1355 |
| URL: | https://doi.org/10.1016/J.IPM.2019.03.007 |
| DOI: | https://doi.org/10.1016/J.IPM.2019.03.007 |
| DBLP: | journals/ipm/CarreonNHY19 |
| BibTeX: |
@article{carreon-2019-measuring,
author = {Elisa Claire Alem\'{a}n Carre\'{o}n and
Hirofumi Nonaka and
Asahi Hentona and
Hirochika Yamashiro},
title = {{Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models}},
journal = {Information Processing and Management},
volume = {56},
number = {4},
pages = {1339--1355},
year = {2019},
url = {https://doi.org/10.1016/J.IPM.2019.03.007},
doi = {https://doi.org/10.1016/J.IPM.2019.03.007}
}