IR
Anthology
Hirochika
Yamashiro
2019
doi
dblp
Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models.
Elisa Claire Alemán Carreón
|
Hirofumi Nonaka
|
Asahi Hentona
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Hirochika Yamashiro
Information Processing and Management 2019 Volume 56 Issue 4