IR
Anthology
Community
Asahi
Hentona
2019
doi
dblp
Measuring the influence of mere exposure effect of TV commercial adverts on purchase behavior based on machine learning prediction models.
Elisa Claire Alemán Carreón
|
Hirofumi Nonaka
|
Asahi Hentona
|
Hirochika Yamashiro
Information Processing and Management 2019 Volume 56 Issue 4