Visual appearance of display ads and its effect on click through rate.
Javad Azimi|Ruofei Zhang|Yang Zhou|Vidhya Navalpakkam|Jianchang Mao|Xiaoli Z. Fern
| Anthology ID: | DBLP:conf/cikm/AzimiZZNMF12 |
|---|---|
| Volume: | 21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012 |
| Year: | 2012 |
| Venue: | International Conference on Information and Knowledge Management (CIKM) |
| Publisher: | ACM |
| Pages: | 495-504 |
| URL: | https://doi.org/10.1145/2396761.2396826 |
| DOI: | https://doi.org/10.1145/2396761.2396826 |
| DBLP: | conf/cikm/AzimiZZNMF12 |
| BibTeX: |
@inproceedings{azimi-2012-visual,
author = {Javad Azimi and
Ruofei Zhang and
Yang Zhou and
Vidhya Navalpakkam and
Jianchang Mao and
Xiaoli Z. Fern},
editor = {Xue-wen Chen and
Guy Lebanon and
Haixun Wang and
Mohammed J. Zaki},
title = {{Visual appearance of display ads and its effect on click through rate}},
booktitle = {{21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012}},
pages = {495--504},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2396761.2396826},
doi = {https://doi.org/10.1145/2396761.2396826}
}