Yang Zhou

2012

doi dblp
Visual appearance of display ads and its effect on click through rate.
Javad Azimi|Ruofei Zhang|Yang Zhou|Vidhya Navalpakkam|Jianchang Mao|Xiaoli Z. Fern
21st ACM International Conference on Information and Knowledge Management, CIKM'12, Maui, HI, USA, October 29 - November 02, 2012
doi dblp
The impact of visual appearance on user response in online display advertising.
Javad Azimi|Ruofei Zhang|Yang Zhou|Vidhya Navalpakkam|Jianchang Mao|Xiaoli Z. Fern
Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)