The impact of visual appearance on user response in online display advertising.
Javad Azimi|Ruofei Zhang|Yang Zhou|Vidhya Navalpakkam|Jianchang Mao|Xiaoli Z. Fern
| Anthology ID: | DBLP:conf/www/AzimiZZNMF12 |
|---|---|
| Volume: | Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume) |
| Year: | 2012 |
| Venue: | The Web Conference (WWW) |
| Publisher: | ACM |
| Pages: | 457-458 |
| URL: | https://doi.org/10.1145/2187980.2188075 |
| DOI: | https://doi.org/10.1145/2187980.2188075 |
| DBLP: | conf/www/AzimiZZNMF12 |
| BibTeX: |
@inproceedings{azimi-2012-impact,
author = {Javad Azimi and
Ruofei Zhang and
Yang Zhou and
Vidhya Navalpakkam and
Jianchang Mao and
Xiaoli Z. Fern},
editor = {Alain Mille and
Fabien Gandon and
Jacques Misselis and
Michael Rabinovich and
Steffen Staab},
title = {{The impact of visual appearance on user response in online display advertising}},
booktitle = {{Proceedings of the 21st World Wide Web Conference, WWW 2012, Lyon, France, April 16-20, 2012 (Companion Volume)}},
pages = {457--458},
publisher = {ACM},
year = {2012},
url = {https://doi.org/10.1145/2187980.2188075},
doi = {https://doi.org/10.1145/2187980.2188075}
}